Cereals Canada
$874,376.00 CAD
≈ 11 Canadians' average pay for a year
- Department
- Agriculture and Agri-Food Canada
- Recipient country
- Canada
- Fiscal year
- 2018-2019
- Agreement period
- May 2, 2018 – March 31, 2021
- Reference
- aafc-aac:235-2018-2019-Q3-00020
Published purpose
The objective of this project is to secure global markets for cereals by strengthening the Canada Brand for wheat through understanding of customers’ expectations; ensuring customers know and understand the functionality of Canadian wheat; ensuring that Canadian wheat quality meets the requirements of the customers; and that market access issues are handled proactively, promptly and effectively. In addition, untapped market potential for non-branded classes will be explored.
Community tags
Tags are applied by readers, not by this site. One tag per person per record.
Good value
Local impact
Needs context
Questionable
Success story
Wasteful
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Imported August 3, 2026 from open.canada.ca Grants & Contributions