Cereals Canada

$894,323.00 CAD

≈ 12 Canadians' average pay for a year
Department
Agriculture and Agri-Food Canada
Program
AgriMarketing Program: National Industry Association
Recipient country
Canada
Fiscal year
2018-2019
Agreement period
May 2, 2018 – March 31, 2021
Reference
aafc-aac:235-2019-2020-Q1-00008

Published purpose

The objective of this project aims to secure global markets for cereals by strengthening the Canada Brand for wheat through understanding of customers’ expectations. In addition, untapped market potential for non-branded classes will be explored.

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View official source record Imported July 30, 2026 from open.canada.ca Grants & Contributions