Canadian Beef Cattle Research, Market and Development and Promotion Agency

$4,981,590.00 CAD

≈ 64 Canadians' average pay for a year
Department
Agriculture and Agri-Food Canada
Program
AgriMarketing Program: National Industry Association Component
Recipient country
Canada
Fiscal year
2018-2019
Agreement period
April 1, 2018 – March 31, 2021
Reference
aafc-aac:235-2018-2019-Q4-00036

Published purpose

The objective of this project is to enable and sustain consumer and customer loyalty to the Canadian beef brand and build strong relationships with trade partners around the world.

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