Western University

Published purpose

The goal of this project is to support players, educators, and policymakers to respond effectively to the privacy challenges posed by AI-generated NPCs. Researchers will: (1) review the ‘state of play’ with respect to AI-generated NPCs, focusing on gaming industry and player perspectives on the associated applications, goals, risks, and benefits; (2) summarize the academic literature that examines how NPCs might be designed or might behave in order to influence player behaviour, and the corresponding privacy implications; and, (3) critically assess the efficacy of educational and regulatory responses to minimize the privacy impact of interacting with AI-generated NPCs.