Informed Opinions

Published purpose

This 49-month project addresses two interdependent objectives: scaling up Informed Opinions’ impact and securing its sustainability. The funds requested will eliminate current over-reliance on its founder, develop critical infrastructure and increase the organization’s capacity for proactive engagement in a disrupted media environment. Board and professional development, strategic and communications planning, and other targeted supports will help to significantly diversify and expand revenues through enhanced program delivery, increased fundraising and partnership development capacity. The project will facilitate a tripling of the annual budget and corresponding resources into accelerated advocacy and impact to achieve equality for women as sources in Canadian news media. Due to the COVID-19 pandemic Informed Opinion has pivoted to deliver programming online and is bringing an online safety platform called the, Troll Patrol which addresses two of the three capacity building goals: to diversify our revenue sources through expanded fundraising capacity; and to translate this capacity into accelerated advocacy and enduring impact. The additional funding will benefit the project by allowing the organization to: map out safety platform architecture for donor presentations; develop case for support and build out donor levels; and identify and qualify 15 donor prospects.