Mothers Matter Canada (MMC)

Published purpose

Through this 30-month project, the Mothers Matter Canada will scale their Men Like Me violence campaign with the help of White Ribbon to prevent GBV and strengthen the GBV sector. It will scale this initiative to immigrant and refugee men and boys to address isolation, foster positive family relationships and masculinities, and also destigmatize access to available support services. To do so, the project will: capture the perspectives of refugee and newcomer men and boys; and design, develop and deliver the Men Like Me program, its training sessions, resource guides and other materials for the participants to use. An external evaluator will measure and assess the project and its outcomes. The approach and takeaways will then be shared through national webinars so that the promising practice may replicated or expanded upon. Amendment No. 1 – 2025-2026 The supplementary funding will support Mothers Matter Canada in continuing to scale the project Men Like Me campaign by: simplifying the male allyship guide to create "Allies everyday card". Materials will also be developed and shared to invite refugee and immigrant boys to join Next Gen Men's established Discord community of 170+ diverse boys to promote positive masculinity online and prevent gender-based violence across generations. Next Gen Men will also co-publish the March 2026 edition of Voice Male centered around the subject of Fatherhood, Care Work and Masculinity and create a testimonial video featuring fathers who have been through the Men Like Me program and experts on why working with men and boys is critical to preventing GBV.