The Redwood…For Women and Children Fleeing Abuse

Published purpose

Through this 32-month project, The Redwood will build its capacity to advance gender equality. It will address the need for a more effective organizational fundraising infrastructure. The project will include (1) auditing The Redwood’s current fundraising infrastructure; (2) developing strategies to address urgent fundraising infrastructure gaps and identifying primary needs; (3) building a digital fundraising strategy and a corresponding workplan; (4) developing fundraising templates, tools and trainings; and (5) conducting an evaluation of the project. With the Supplemental funds and extension provided in early 2026, the The Redwood will build on the foundations established in Phase I, by (1) operationalizing its new fundraising systems through website enhancements, (2) applying survivor informed storytelling across social media, (3) establishing aligned communications and marketing practices, (4) expanding CRM and ethical storytelling training, and (5) completing an evaluation to measure capacity gains. Through this they will further advance Gender Equality.