Girl Guides of Canada - Guides du Canada

Published purpose

This 26-month project will build Girl Guides of Canada’s capacity to advance gender equality by addressing accessibility barriers to its services for girls across the country and meet the demand. The organization will undertake a digital transformation to facilitate volunteer engagement and assess its current organizational structure to ensure it supports the achievement of its strategic priorities. In addition, it will examine the impacts of its programming on girls and women across the country and use research results to improve their experience. Lastly, the organization will diversify its revenue sources and develop a strategy to engage its alumni as possible volunteers and donors to support its growth and financial sustainability. With the supplement funding and extension provided in early 2026, Girl Guides of Canada will strengthen organizational capacity by designing the systems and processes needed to execute its digital roadmap, developing its CRM system architecture, and establishing its data insights and analytics approach. Through this work, the organization will further advance gender equality.