Canadian Pacific Kazunoko Association
$660,000.00 CAD
≈ 9 Canadians' average pay for a year
- Department
- Agriculture and Agri-Food Canada
- Program
- Agri-Marketing Program
- Recipient country
- Canada
- Fiscal year
- 2023-2024
- Agreement period
- April 28, 2023 – March 31, 2026
- Reference
- aafc-aac:235-2023-2024-Q3-041
Published purpose
This project aims to preserve the premium price of kazunoko (herring roe) in the Japanese market and includes a co-branding partnership strategy, sampling sales and consumer advertising. In addition, the project includes attendance at trade shows showcasing Canadian herring roe.
Community tags
Tags are applied by readers, not by this site. One tag per person per record.
Good value
Local impact
Needs context
Questionable
Success story
Wasteful
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Imported July 30, 2026 from open.canada.ca Grants & Contributions