BC Fruit Growers Association
$497,464.00 CAD
≈ 6 Canadians' average pay for a year
- Department
- Agriculture and Agri-Food Canada
- Program
- AgriMarketing Program
- Recipient country
- Canada
- Fiscal year
- 2023-2024
- Agreement period
- May 23, 2023 – March 31, 2026
- Reference
- aafc-aac:235-2023-2024-Q4-00131
Published purpose
This project aims to ensure long-term sustainability of the Canadian apple industry by increasing consumer demand and grower returns for the widely planted Ambrosia variety, and introducing a new Canadian variety ("1080") with good export potential. This project will enhance brand recognition for Canadian Ambrosia apples in domestic and priority export markets, which will increase market value and reduce Ambrosia price volatility, as well as promote market diversification and import displacement.
Community tags
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Good value
Local impact
Needs context
Questionable
Success story
Wasteful
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Imported July 30, 2026 from open.canada.ca Grants & Contributions