BBC Media Action

$8,350,000.00 CAD

≈ 106 Canadians' average pay for a year

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Department
Global Affairs Canada
Program
—
Recipient country
Tanzania
Fiscal year
2019-2020
Agreement period
September 24, 2019 – December 31, 2026
Project status
Implementation
Reference
CA-3-P006798001

Published purpose

The project aims to empower young women and girls across Tanzania to make their own decisions regarding their social, economic and political rights, by launching a new iteration of its nationally recognized youth radio show "Niambie" centered on transforming young women and men's attitudes towards women's rights and gender equality. Project activities include weekly radio programmes, daily social media content and live community events that focus on a wide range of women’s rights issues and promoting gender equality. The project also builds connections, linkages and referrals to locally available services that support the social, economic and political rights of young women and girls. The project works to expand the reach of the show’s media content, reinvigorate its audio output, and invest in visual content for social media and television. In parallel, the project trains a new generation of young women and men presenters and producers to lead and develop local sister-shows that promote gender equality and raise awareness on issues affecting women and girls in Tanzania. By working closely with the government, civil society and multilateral organizations, the project also amplifies the gender equality messages of these partners.

In plain English AI-generated

This project funds a youth radio show and related media activities in Tanzania to promote gender equality and empower young women and girls to exercise their social, economic, and political rights.

Category: Gender Programs Primarily funds activity outside Canada

Based on the published description. See how AI categorization works — the linked official record is authoritative.

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View official source record Imported August 3, 2026 from Global Affairs Canada IATI data