Canadian Mushroom Growers' Association
$236,500.00 CAD
≈ 3 Canadians' average pay for a year
- Department
- Agriculture and Agri-Food Canada
- Program
- AgriMarketing Program
- Recipient country
- Canada
- Fiscal year
- 2025-2026
- Agreement period
- March 30, 2026 – March 31, 2028
- Reference
- aafc-aac:235-2025-2026-Q4-00054
Published purpose
This project aims to maintain and expand the consumption of fresh Canadian mushrooms in Canada and the United States through retail sampling, influencer engagement, consumer education, and digital marketing campaigns. Activities include national in-store sampling events, dietician and culinary education, recipe and media content development, social media and digital advertising, and collaborative marketing with North American partners.
Community tags
Tags are applied by readers, not by this site. One tag per person per record.
Good value
Local impact
Needs context
Questionable
Success story
Wasteful
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Imported July 30, 2026 from open.canada.ca Grants & Contributions