MACBRIDE MUSEUM SOCIETY
$133,573.00 CAD
- Program
- Canadian Experiences Fund
- Recipient country
- Canada
- Fiscal year
- 2019-2020
- Agreement period
- August 29, 2019 – March 31, 2022
- Reference
- cannor:0780-2020-2021-Qrt4-0000089
Published purpose
The MacBride Museum Society is receiving funding to enhance their business development tools and build marketing content so that they can grow their audiences and revenues. MacBride Museum Society will partner with Air North to expand the growth and sales of cultural and other tourism products in the Yukon through a joint sales channel. This will allow visitors to enter either of the organizations’ websites and book package experiences through one portal. The integration of the online sales tools and web content will allow the MacBride Museum Society and Air North to control their business and sales channels independently but interlinked.
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