AURORA HEAT INC.

Published purpose

Aurora Heat will proceed with the manufacturing and installation of a specially designed fur press. This press will allow the company to significantly increase its production and meet the market demand. In addition, the production cost savings generated by the press will lead to a better redistribution of resources and improve the company's efficiency. This phase of the project will allow the commercialization of a new product called NEZU. This new product, which will be supported by a study conducted by the University of Calgary, will specifically address people suffering from anxiety and stress by reducing the effects of these syndromes through a sensory experience. This commercialization will be based on a marketing strategy implemented by a consultant specially hired for this project.