Wild Blueberry Association of North America (Canada) Inc
$495,000.00 CAD
≈ 6 Canadians' average pay for a year
- Department
- Agriculture and Agri-Food Canada
- Program
- AgriMarketing Program
- Recipient country
- Canada
- Fiscal year
- 2026-2027
- Agreement period
- April 1, 2026 – March 31, 2028
- Reference
- aafc-aac:235-2026-2027-00034
Published purpose
The project aims to grow exports of Canadian wild blueberries by increasing consumer and trade awareness of their health benefits, strengthening Canada Brand visibility, and expanding market share in priority international markets (Taiwan, South Korea and USA) while reinforcing the domestic market (Canada). Activities include implementing international and domestic public relations campaigns, influencer and media engagement, developing branded materials, surveys, and digital/print advertising.
Community tags
Tags are applied by readers, not by this site. One tag per person per record.
Good value
Local impact
Needs context
Questionable
Success story
Wasteful
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Imported July 30, 2026 from open.canada.ca Grants & Contributions