BBC Media Action

$1,500,000.00 CAD

≈ 19 Canadians' average pay for a year

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Department
Global Affairs Canada
Program
—
Recipient country
Afghanistan
Fiscal year
2020-2021
Agreement period
July 2, 2020 – February 28, 2021
Project status
Closed
Reference
CA-3-P009458001

Published purpose

This project aims to strengthen the global information ecosystem to ensure accurate, inclusive, and effective communication about COVID-19, with a particular focus on addressing its disproportionate impact on women and girls. At this stage of the pandemic, it is essential to tackle both primary issues such as prevention and treatment, and secondary effects on livelihoods, security, and psychosocial well-being. Women and girls face unique challenges, and the United Nations called for them to be at the center of recovery efforts. Project activities include: (1) creating content that counters misinformation and addresses the secondary impacts of COVID-19, with a strong emphasis on the experiences of women and girls; (2) strengthening the communication capacity of local media organizations to deliver accurate and gender-sensitive information; and (3) integrating communication strategies into the broader humanitarian response to improve coordination and reach. By promoting accurate, consistent, and inclusive messaging, this project seeks to support efforts aimed at reducing the negative impact of the pandemic on women and girls and contributes to long-term resilience and well-being for affected communities.

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View official source record Imported September 14, 2026 from Global Affairs Canada IATI data