Population Media Center

Published purpose

The project contributes to improving maternal, newborn and child health, protecting children and preventing sexual and gender-based violence by supporting the production and nationwide broadcast of radio serial dramas. These dramas provide information, tools and resources to stimulate social change, raise the awareness and improve the overall health and well-being of the audience. The dramas use characters and settings that reflect people's daily lives and current impressions of health and social issues. Produced in the most commonly spoken languages in the Democratic Republic of Congo, these dramas use the country’s most economical and far-reaching mass media mechanism. The project promotes positive behavioural changes related to themes such as: immunization for all children and pregnant women; improving child nutrition; the proper use of treated bed nets to prevent malaria; child spacing and delaying marriage and onset of childbearing to promote the health of mothers; birth registration; and positive behaviours for both women and men with regard to gender equality and HIV/AIDS prevention.