Mennonite Economic DevelopmentAssociates of Canada

Published purpose

The goal of this project is to empower women in hard-to-reach rural areas, increase their household incomes, and build the capacity of Pakistani institutions to facilitate women's access to viable markets with appropriate products. The project aims to provide homebound and isolated rural women with sustainable market linkages, product information, quality control, skills development, improved market supplies, and other support that enables them to access growing and dynamic markets with the products demanded by contemporary consumers. To achieve the above, the Mennonite Economic Development Associates (MEDA) works with Pakistani civil society organizations and district governments that are already working on income generation with poor rural women producers, to develop their capacity to undertake successful market development programming. MEDA expects to provide technical assistance and training on collaborative value chain analysis and program design to ensure sustainable market development approaches that effectively integrate women and provide them with a fair return on their labour.