WATERLOO REGIONAL TOURISM MARKETING CORPORATION

Published purpose

The objective of this project is to develop and launch the Trail Town project by March 31, 2023. The project will develop and enhance visitor information services, urban to rural product offerings, develop tour packages by season and promote tourism-dependent businesses. Specifically, the project will focus on 4 main activity areas. (1) Purchase and install way-finding signage in key locations of existing trail systems and develop self-guided maps and itineraries aimed at cyclists that elevates the visitor experience and encourages extended visits. (2) Develop and promote self-guided tours in conjunction with motorcycle and car clubs to encourage visits to regional assets. (3) Develop and promote digitized self-guided tours for regional assets, heritage sites and cultural attractions aimed at visitors and residents. (4) Coordinate with cities and municipalities within Waterloo Region to develop a comprehensive digitized map of all cycling, walking and hiking trails on a platform that includes hotels, restaurants, major attractions and gamefies use to include value-added incentives from local businesses. The project is anticipated to create 1 and maintain 2 jobs.