FlipGive Inc.
$100,000.00 CAD
- Department
- National Research Council Canada
- Recipient country
- Canada
- Fiscal year
- 2018-2019
- Agreement period
- September 4, 2018 – May 31, 2019
- Reference
- nrc-cnrc:172-2018-2019-Q2-911457
Published purpose
The FlipGive platform has found success in connecting national retailers with local fundraising groups to help drive sales. Local businesses have the same need for growth and in controlled tests have shown higher performance than their national counterparts; this is due to the fact that community fundraisers prefer to engage in businesses in their community. However, acquiring and engaging local businesses presents a scalability issue for a startup. The following project presents a solution to this scale problem by enabling local fundraising groups to engage local businesses just like they do in traditional fundraising - by simply inviting the small business owner to get up and running on the FlipGive platform, so they can shop & promote to their supporter networks.
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