EQ Advertising Group Ltd.
$75,000.00 CAD
≈ 12 months of average Canadian pay
- Department
- National Research Council Canada
- Recipient country
- Canada
- Fiscal year
- 2018-2019
- Agreement period
- October 1, 2018 – February 28, 2019
- Reference
- nrc-cnrc:172-2018-2019-Q3-914096
Published purpose
EQ Works helps businesses leverage wireless data to target advertisements to individuals in the vicinity of their location. Thus, this project will improve physical-visit data for businesses and other points of interest by using probabilistic modelling to predict visitors’ points of origin.
Community tags
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Good value
Local impact
Needs context
Questionable
Success story
Wasteful
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Imported July 30, 2026 from open.canada.ca Grants & Contributions