Socast Inc

Published purpose

SoCast Voice provides increased audience engagement and time spent listening for local broadcasters. By enabling their brands to be accessible smart speakers, audiences who already engage with them traditionally (radio, print, tv), SoCast Voice provides two-way interaction via voice activated technology. Today’s broadcasters must remain brand-consistent as new ways to engage with their content constantly emerge. The long-tail of this development will be how the platforms (Amazon, Google, and soon Apple and Facebook) allow brands to leverage them for interactive promotions and advertising. Enabling broadcasters to control both content and ads together for this exploding platform is a killer app. [Please note, commercially sensitive material]