Spoonity Inc.
$200,000.00 CAD
- Department
- National Research Council Canada
- Recipient country
- Canada
- Fiscal year
- 2019-2020
- Agreement period
- July 22, 2019 – May 31, 2021
- Reference
- nrc-cnrc:172-2019-2020-Q2-932127
Published purpose
This project builds on previous accomplishments that advanced machine learning module development to achieve automated enhanced segmentation of client behaviour data beyond conventional RFM indicators. This improved the efficiency, precision & resulting store visits of loyalty offer campaigns. This project seeks to incorporate automated segmenting capabilities to integrate large POS data-set array analytics processing capabilities to produce an automated & scaleable enterprise loyalty marketing platform with AI capabilities & automated, precision timed messaging features. Unique to the project is the ability to predict & generate analysis-informed customer-specific product/service reward offers & automated messaging dispatch timing.
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