Spoonity Inc.

$200,000.00 CAD

≈ 3 Canadians' average pay for a year
Department
National Research Council Canada
Program
Industrial Research Assistance Program – Contributions to Firms
Recipient country
Canada
Fiscal year
2019-2020
Agreement period
July 22, 2019 – May 31, 2021
Reference
nrc-cnrc:172-2019-2020-Q2-932127

Published purpose

This project builds on previous accomplishments that advanced machine learning module development to achieve automated enhanced segmentation of client behaviour data beyond conventional RFM indicators. This improved the efficiency, precision & resulting store visits of loyalty offer campaigns. This project seeks to incorporate automated segmenting capabilities to integrate large POS data-set array analytics processing capabilities to produce an automated & scaleable enterprise loyalty marketing platform with AI capabilities & automated, precision timed messaging features. Unique to the project is the ability to predict & generate analysis-informed customer-specific product/service reward offers & automated messaging dispatch timing.

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View official source record Imported July 30, 2026 from open.canada.ca Grants & Contributions