FarmLink Marketing Solutions Ltd.
$830,000.00 CAD
- Department
- National Research Council Canada
- Recipient country
- Canada
- Fiscal year
- 2020-2021
- Agreement period
- May 15, 2020 – December 15, 2021
- Reference
- nrc-cnrc:172-2020-2021-Q1-948784
Published purpose
ML in grain market analysis will transform the grain services industry. In the financial and insurance industries, leading banks and financial services companies are deploying AI technology, including ML (ML), to streamline their processes, optimize portfolios, decrease risk and underwrite loans amongst other things. The benefits of ML that are already being recognized in these industries can be applied to grain market analysis and portfolio recommendations. This project first seeks to develop and build on FarmLink’s current analytical protocols using ML techniques and secondly to take its enhanced recommendations to use ML to build a customer facing advanced marketing tool. The benefit to our famer customers will be a streamlined, simple to use individualized tool to empower their financial business plans and a step towards a Farmer 4.0.
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