Cheekbone Beauty Cosmetics Inc.

Published purpose

As an Indigenous beauty brand, we feel compelled to move to more sustainable products. Indigenous people are the founders of sustainability and Cheekbone Beauty is using pre-industrial wisdom to build a new beauty brand. Develop contour/foundation sticks and then further use our findings to develop more products based on the model of sustainability. We are using agricultural waste or plant-based by-products as the main ingredient in the cosmetics product, based on a circular economy and using less petroleum-based ingredients in cosmetics meeting consumer demand for plant-based ingredients. We are also using packaging that will use less plastic; raw ingredients that are sustainable will be housed in packaging that will biodegrade or compost.