Empiricast Inc
$50,000.00 CAD
- Department
- National Research Council Canada
- Recipient country
- Canada
- Fiscal year
- 2020-2021
- Agreement period
- July 1, 2020 – February 28, 2021
- Reference
- nrc-cnrc:172-2020-2021-Q1-952703
Published purpose
Socialpeeks has developed technology that allows marketers to access data from the APIs of the major social media platforms. This project is focused on the commercialization and user adoption of that technology. This project will involve tracking user behaviour in Socialpeeks’ digital assets (ie, the Socialpeeks Chrome Extension and the Socialpeeks Web Platform) to refine and push new users through a demonstrable experience of the final reporting tool. The project is considered an overall success if we can demonstrate new users converting, on their own, into becoming paying customers (ie, long-tail commercialization of paid organic content creation).
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