Zoocasa Realty Inc.

Published purpose

This project involves developing a content framework for Zoocasa’s news and market research centre to drive acquisitions of high-intent real estate users. Project deliverables include competitive research; SEO keyword research; recommendations for platform improvements based on anonymized user research/tracking platforms (such as Crazy Egg, Google Analytics); insights on new conversion points; and identification of content that will convert high-intent users into clients. High-intent, or “bottom of the funnel”, users refers to users who are ready to make a transaction decision; in the context of Zoocasa and the real estate market, this means that a user is ready to meet with a real estate agent in order to buy or sell their home.