Vertical City Inc.
$250,000.00 CAD
≈ 3 Canadians' average pay for a year
- Department
- National Research Council Canada
- Recipient country
- Canada
- Fiscal year
- 2020-2021
- Agreement period
- October 1, 2020 – October 31, 2021
- Reference
- nrc-cnrc:172-2020-2021-Q3-957937
Published purpose
The project aims to maximize the efficiency and profitability of elevator advertising network which has limited inventory. A more dynamic model will optimize advertisers budget while allowing to charge a premium for the inventory and operate the network remotely.
Community tags
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Good value
Local impact
Needs context
Questionable
Success story
Wasteful
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Imported July 30, 2026 from open.canada.ca Grants & Contributions