True Angle Medical Technologies Inc.

Published purpose

The project will focus on generating market traction in the US for a new mobile technology that was developed in Canada for patients with dysphagia. The project will focus on strategically segmenting markets and analyzing impacts of different SEO content and advertising strategies that are deployed digitally. This will include, but is not limited to, lean A/B testing of new product landing pages for customers, as well as data-based testing of different geographic and demographic marketing channels to determine those that lead to higher rates of consumer conversion. The end result will be to improve our end-to-end customer experience across multiple channels and customer touch points.