A Parent Media Co. Inc.
$740,000.00 CAD
≈ 10 Canadians' average pay for a year
- Department
- National Research Council Canada
- Recipient country
- Canada
- Fiscal year
- 2021-2022
- Agreement period
- June 1, 2021 – July 31, 2022
- Reference
- nrc-cnrc:172-2021-2022-Q1-974782
Published purpose
The creation and refinement of a proprietary advertising platform that takes a “digital fingerprint” of advertisement creative, subjects it to human review and tracks the same digital ad creative "fingerprint" as it flows through the advertisement channels.
Community tags
Tags are applied by readers, not by this site. One tag per person per record.
Good value
Local impact
Needs context
Questionable
Success story
Wasteful
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Imported August 10, 2026 from open.canada.ca Grants & Contributions