BetterMarketing Inc
$86,000.00 CAD
≈ 13 months of average Canadian pay
- Department
- National Research Council Canada
- Recipient country
- Canada
- Fiscal year
- 2021-2022
- Agreement period
- November 1, 2021 – July 29, 2022
- Reference
- nrc-cnrc:172-2021-2022-Q3-981709
Published purpose
GASS links Google Analytics (GA) visit and event data to contact records in third party marketing systems. This allows analysis of marketing programs and return on investment (ROI) based on de facto industry standard GA attribution data. Anomalies in activity linked to the GASS Universal ID and Contact IDs allows GASS to maintain data accuracy by automatically detecting digital tracking errors.
Community tags
Tags are applied by readers, not by this site. One tag per person per record.
Good value
Local impact
Needs context
Questionable
Success story
Wasteful
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Imported July 30, 2026 from open.canada.ca Grants & Contributions