Shop To It Inc.

Published purpose

The challenge of this project is to create an integration that allows ad campaigns to be scheduled in a day parting format. The use case is for a hospitality services provider - like a pub. Pubs have events that run daily ie: 1/2 price wine Tuesdays, a UFC fight, a band etc. that they need to promote to get more patrons in for the event. Because people do not search for events they are unaware of we need to create a way for the pub to reach a nearby consumer on the appropriate day (Tuesdays) at the appropriate time (3:30pm - 7pm) and spend the allocated daily budget ($25.00 per day). The challenge is to build a system that can do that by directly integrating into the Google Display Ads platform to help small businesses.