Global Sensor Systems
$30,000.00 CAD
- Department
- National Research Council Canada
- Recipient country
- Canada
- Fiscal year
- 2022-2023
- Agreement period
- June 6, 2022 – April 30, 2023
- Reference
- nrc-cnrc:172-2022-2023-Q1-991254
Published purpose
Global Sensor Systems Inc. (Global Inc.) has been promoting their product for the last 45 years using personal selling, WOM, ads in print magazines and the occasional trade show. To remain competitive in the market, they need more brand awareness and a digital presence; especially in today's competitive environment. Global Inc. has short term and long term goals that require the development of a marketing department and the assistance of Digital Marketing Coordinator. Global wants to increase their number of distributors across Canada and the US, create a wider brand awareness on digital platforms, and support their distributors with a new sales package.
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