Motiv Studio Ltd.
$250,000.00 CAD
- Department
- National Research Council Canada
- Recipient country
- Canada
- Fiscal year
- 2022-2023
- Agreement period
- December 1, 2022 – October 31, 2023
- Reference
- nrc-cnrc:172-2022-2023-Q3-998412
Published purpose
Based on Motiv’s deep knowledge and first-hand experience of the challenges in the customer analytics space, the team has built Motiv Analytics, a unified customer analytics platform that enables organizations to collect and analyze first-party omnichannel customer data. Following the Privacy by Design framework, Motiv takes a proactive approach to ensure Motiv Analytics helps organizations meet, and exceed, international privacy regulations requirements including GDPR, CCPA and PIPEDA. The “Customer Indoor Position Tracking” project aims to accelerate the development of a position tracking technology which enable retailers to measure customers’ position for data analysis and store layout optimizations.
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