Sum Good Foods Inc.

$29,568.00 CAD

≈ 5 months of average Canadian pay
Department
National Research Council Canada
Program
Industrial Research Assistance Program – Youth Employment Program
Recipient country
Canada
Fiscal year
2022-2023
Agreement period
January 2, 2023 – June 30, 2023
Reference
nrc-cnrc:172-2022-2023-Q4-999458

Published purpose

Deeper understanding of the hydration benefits of Sum Good in comparison to water. Trial will include 50 participants (young athletics). There will be 2 studies: 1 with water and 1 with Sum Good. The study will measure the physical comfort before and after. Participants will describe physical comfort: energy, fatigue, wellness feeling, thirst, etc. Results will assist in target marketing in the hydration category, thereby increasing retail opportunities, such as selling to Sports Chec (190 retail locations in Canada).

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