Prime Datalytics inc.

Published purpose

The project is to automate the entire programmatic advertising buying cycle – from the data/planning phase to the buying/execution phase, and on to an automated, but agnostic, approach to DSPs (demand-side platforms). This will enable smaller agencies to better control their margins while driving material, cost-saving efficiencies. This project is to create the AI-enabled database which employs data science and machine learning/AI algorithms which will serve as the base for the future Meta DSP software application. The AI-enabled database will be unique insofar as it will be able to both store and process very large amounts of data using sophisticated, and yet undeveloped, machine learning algorithms.