Metrics Flow Inc.

$71,552.00 CAD

≈ 11 months of average Canadian pay
Department
National Research Council Canada
Program
Industrial Research Assistance Program – Contributions to Firms
Recipient country
Canada
Fiscal year
2022-2023
Agreement period
February 13, 2023 – March 31, 2024
Reference
nrc-cnrc:172-2022-2023-Q4-1002219

Published purpose

The technological objective of our project is to develop an algorithm capable of tracking and analyzing user behaviour on websites, and delivering dashboard analytics and reports on website usage without resorting to cookies, thereby perpetually complying with data privacy laws and regulations. In contrast, Google Analytics, the current market leader in the web traffic attribution space, is fundamentally centered around the use of cookies. Metricsflow’s approach is a potentially disruptive technological discontinuity.

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View official source record Imported July 30, 2026 from open.canada.ca Grants & Contributions