Shop To It Inc.

Published purpose

Consumers today rely on an array of digital devices to discover local businesses they can patronize. Trying to reach these nearby consumers via digital display advertising on these devices is a very challenging process as there are literally thousands of various screen sizes that the ads have to be properly formatted to display properly to engage the consumer. Currently, that means many multiple sizes of the ads and that becomes a costly barrier to entry for smaller budget businesses as they must outsource the ad creatives. This expense makes it virtually impossible for local businesses to run targeted display ad campaigns at all. The project is to discover how to integrate into the responsive ads product(s) and remove the barriers.