Medidas Digital Inc.
$500,000.00 CAD
- Department
- National Research Council Canada
- Recipient country
- Canada
- Fiscal year
- 2023-2024
- Agreement period
- May 1, 2023 – March 31, 2024
- Reference
- nrc-cnrc:172-2023-2024-Q1-1005498
Published purpose
Medidas has developed an innovative technology stack that utilizes gamification, data aggregation and visualization to help solve a major societal issue. The proposed project will enable the trial of the TrypScore suite of products, unique geo-targeted digital marketing model and driver behaviour modification processes towards their mission of reducing fatalities from vehicle collisions. Successful trials will lead to a replicable, scalable model which can be expanded into a full launch across markets, increase the valuation of the company and build a compelling narrative for a transformative fundraise to fuel accelerated growth and sustain the company's mission.
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