True Angle Medical Technologies Inc.
$75,000.00 CAD
- Department
- National Research Council Canada
- Recipient country
- Canada
- Fiscal year
- 2023-2024
- Agreement period
- August 1, 2023 – March 31, 2024
- Reference
- nrc-cnrc:172-2023-2024-Q2-1008326
Published purpose
This project will accelerate True Angle's newly launched B2B Enterprise sales strategy. The firm initially approached the US market with a Business-to-Consumer (B2C) subscription-based model, and is now focused on a Business-to-Business (B2B) model, whereby it will connect at the VP and C-suite level in large healthcare organizations that employ a large number of therapists who serve a multitude of patients across the USA. The intention is to be a partner in their drive to meet value-based health care initiatives by enabling them to provide rehabilitation that gets patients out of the hospital more quickly. This allows for cost savings, as well as revenue generation when the patient is treated at home.
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