Hydro Tech Inc

Published purpose

Foreign Market Entry Strategy (FMES) is a marketing plan that will focus on analyzing, developing, and implementing an international marketing strategy to promote Hydro Tech’s recently developed stern tube bearing and PTFE bearings. Already a recognized name in the North American hydroelectric industry, Hydro Tech’s main target market will be the global marine water-bearing business. The first step taken was the hiring of a Marketing Strategist to direct this initiative. To date, Hydro Tech’s marketing efforts have been supported by various employees who are untrained in this area. We are starting our initiative by developing an overall market strategy to penetrate the world market without spending millions of dollars.