MAGENTRIX CORPORATION
$200,000.00 CAD
- Department
- National Research Council Canada
- Recipient country
- Canada
- Fiscal year
- 2023-2024
- Agreement period
- January 1, 2024 – March 31, 2025
- Reference
- nrc-cnrc:172-2023-2024-Q3-1013860
Published purpose
In a fiercely competitive PRM market, Magentrix, currently a top contender per Forrester Research, aims to seize the opportunity to shift market share from dominant U.S. firms to our Canadian enterprise. Recruiting and training 2 BDRs and 1 Customer Success Specialist are strategic moves, not just team expansions, to amplify market outreach and boost customer satisfaction. This project, leveraging Magentrix’s high market rating, employs innovative, experiment-based activities to enhance lead generation, conversion, sales closing, and customer retention. The goal is to assertively capture a larger market share by showcasing superior capabilities.
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