Nix Sensor Ltd.

Published purpose

Nix Sensor Ltd. (Nix) has recently developed and released the “Nix Print Pro” software suite for PC and Mac. This software tool, in combination with a Nix spectrophotometer, allows for complete analysis and control of the printing press workflow. Nix now needs to develop an airtight marketing and customer acquisition plan to effectively find, filter, and convert potential customers to capitalize on our technology investments. This project lays out the go-to-market strategy for the Nix Print Pro software into 4 separate parts that will run in parallel: Develop a comprehensive market report with industry experts to create an effective strategy, start demand generation and conversion optimization activities, and optimize reporting.