UNIQUE APPLIANCES LTD.
$550,000.00 CAD
≈ 7 Canadians' average pay for a year
- Department
- National Research Council Canada
- Recipient country
- Canada
- Fiscal year
- 2024-2025
- Agreement period
- April 1, 2024 – March 31, 2025
- Reference
- nrc-cnrc:172-2024-2025-Q1-1018598
Published purpose
Experiment with our go-to-market strategy and create a new sales division by creating and hiring an outward facing sales team to develop a distribution partnership network throughout North America. We will be testing several new initiatives, including implementing/integrating/optimizing a CRM, creating a both a B2B ordering portal and a D2C e-commerce site, EDI integration, and more. We will also will implement and test new marketing analytics and customer service department metrics that will optimize our support to end-consumers and business relations, improve product performance, and to ensure customer satisfaction.
Community tags
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Good value
Local impact
Needs context
Questionable
Success story
Wasteful
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Imported July 30, 2026 from open.canada.ca Grants & Contributions