Quill Inc.

Published purpose

CoHost is a podcast hosting and prefix tool for podcasters who want to better understand who their audiences are. For this project, our goal is to open up CoHost’s prefix offering to the larger market of professional podcasters so they can use our data to help grow and monetize their shows. The key challenges we hope to address are: ensuring the data we provide to our users is actionable for podcasters to grow their audience base or send to sponsors, and making our data easily digestible for anyone who is reading it so the value of the podcast audience is clearly articulated. We also plan to build supplementary features to our demographic data to help professional podcasters better gauge listener engagement and connect with advertisers.