Legacy X Software Inc.

Published purpose

This project's intention is to gather and validate customer data that will enable the firm to develop and improve business processes pertaining to customer acquisition. It will support the first phase of a multi-year go-to-market initiative whereby LegacyX aims to enhance its UnionX Suite’s market penetration in North America. Scope involves customer research, including defining, testing, and refining a customer journey map to root market expansion strategy in real customer insights and needs. Outcomes include insightful customer understanding, strategic marketing, and competitive positioning, all while adjusting business processes that will enable scaling sales operations and maintaining quality customer interactions.