Ethico Solutions Inc.
$1,500,000.00 CAD
≈ 19 Canadians' average pay for a year
- Department
- National Research Council Canada
- Recipient country
- Canada
- Fiscal year
- 2024-2025
- Agreement period
- September 13, 2024 – September 30, 2026
- Reference
- nrc-cnrc:172-2024-2025-Q3-1023803
Published purpose
Unlike online shopping which has high levels of source and shopper behavior tracking available, Consumer Packaged Goods (CPG) brands that sell in retail stores have limited resources to help them determine the effectiveness of online marketing tools to drive in-store sales of their products. The Firm is developing an AI driven platform that will provide CPG brands with predictable and measurable results as to how their online campaigns will perform at retail.
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Good value
Local impact
Needs context
Questionable
Success story
Wasteful
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Imported July 30, 2026 from open.canada.ca Grants & Contributions