16274382 Canada Ltd.
$20,000.00 CAD
- Department
- National Research Council Canada
- Recipient country
- Canada
- Fiscal year
- 2024-2025
- Agreement period
- November 1, 2024 – January 31, 2025
- Reference
- nrc-cnrc:172-2024-2025-Q3-1023923
Published purpose
The Modernizing Payments for Rural Canadian Entrepreneurs project aims to significantly enhance the Direct Yield Market (DYM) platform, which connects rural entrepreneurs and brokers with agricultural manufacturers. DYM provides direct access to crop protection products at competitive prices, bypassing traditional, costly intermediaries. In addition, developing an innovative business model, "brokers-as-merchants", allowing rural farmers to resell to their local community within regulations. In addition, However, a critical gap in the current system is the lack of efficient, affordable payment processing for infrequent but high-value transactions, which are common in this sector. Through this project, we will integrate a scalable and automated payment system that enables seamless ACH transactions for all users, including brokers, vendors, and local retailers.
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