Exact Technology Corporation
$75,000.00 CAD
- Department
- National Research Council Canada
- Recipient country
- Canada
- Fiscal year
- 2024-2025
- Agreement period
- January 20, 2025 – December 31, 2025
- Reference
- nrc-cnrc:172-2024-2025-Q4-1026038
Published purpose
This is a market research project to help us quantify the value of our existing and potential future projects to ourselves and to our customers. Specifically, we will direct the new employee to: -research the main value drivers of our products to our clients; -develop metrics and methods to quantify the extent to which our products unlock that value; -research and quantify the total addressable market (TAM) in North America for each of our existing products; - researching and quantifying TAM in North America for prospective new products; - identify market trends, customer needs, and competitive positioning to inform product development; and - work with Finance, Sales and Product teams to quantify ROIs of each prospective product.
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