ICE WORKS BATH CO. CORP.

Published purpose

The cold immersion product market is growing quickly, as is the competitive landscape. Many outdoor wellness events and athlete-related activities are prime marketing opportunities for cold immersion and other wellness products (e.g., consumer sampling, sales engagements, brand exposure). Public events require the use of commercially compliant tubs to ensure the health and safety of each user. Currently, there are no commercially-compliant mobile tubs available on the market. We will be the first in Canada, possibly in North America. This prototype will be used a) to test the market; b) to provide grass roots sales and marketing opportunities for IWBC; and c) provide another revenue stream for the company.